Blue Bridalwear

Beautiful Silk Wedding Gowns

The Suspense!

We are building a new look website and if I say so myself it’s looking good! As always with these things they take so much longer to do than you want to! I won’t commit to a date but it will be live very soon so be sure to visit us again soon.
Here is a behind the scenes photo taken on the day. The dress is called Hero and is available from selected stockists right now…
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Some snaps from behind the scenes

Here are some snaps from behind the scenes at our recent photoshoot of the 2015 collection at Glangrwyney Court.
There was a lot going on! We took both still photographs and video.
We started early with Carl pinning up Lowri’s hair and starting her make up before we met for breakfast.
Here are some of the dresses ready for the shoot (after 6 hours of ironing!) This room is actually enormous but we managed to entirely fill it!
Photographer Mark Cleghorn and designer Angela Pitcher Dowdell checking an image on the camera.
Key to a successful shoot is a good list!
Ensuring everything is just perfect.
Stylist Carl and designer Angela getting our beautiful model Lowri ready for the next shot.
Another way of ensuring everything is just perfect - ironing the hem of a gown whilst it is being worn. Do not try this at home!
You can read a write up of our day in the latest issue of Tiara magazine (Issue 38 page 57)
The shoot would not have been possible without the generous help of the beautiful venue Glangrwyney Court, gorgeous shoes from Rachel Simpson and fabulous bouquets from Hilary’s Floral Design.

Out and About

We are very happy to be working again with the lovely gals at Empire Events. Their shows are so well organised they even supply chocolate biscuits for the exhibitors to keep them going whilst putting up their displays!
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Sample Sale

We will be holding a one day Sample Sale Saturday 19th July 2014 from 10am to 4pm.
The gowns in the Sample Sale are sample gowns from previous and the current collections and are reduced in price by 30% to 70%. Please note, if a style from the current collection is in the Sample Sale it does not mean the style is about to be discontinued. We like to keep our sample dresses as fresh as possible so sometimes we sell a current collection dress in order to replace it with a new dress of the same style.

Visit the
Sample Sale Page for details of the dresses in the Sale.

New Collection

We have recently returned from White Gallery, London where we launched the new collection for 2015. This new collection will be available from our Cardiff showroom from Saturday 17th May and from our stockists from September. Here are a few of the designs we are most excited about…

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This gorgeous little frock is called ‘Hero’ and is made from a divine 100% silk damask. The rouleau straps are tied into darling little bows at the back and a brooch trims the belt. I love the way this dress is so different viewed from the front and the back.
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On the left is ‘Gem’ a flared corded lace gown with bands of satin around the hem edges. Beneath the flared lace gown is a slender silk duchesse satin dress.
On the right is ‘Sofia’ made from the gorgeous silk damask. The ruching over the bodice of the gown is a perfect way to show off a neat waistline. There is a beautiful delicate diamante button at the centre of the handmade silk flower trimming the bodice.
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On the left is ‘Vivianna’ an entirely elegant gown made using a luxurious 100% silk light weight zibeline. Corded lace gives gently covers your shoulders. There is a border of the same corded lace around the hem of the skirt.
On the right ‘Reggie’ is a perfect gown for an elegant Autumn or Winter wedding. The elegant three quarter length sleeves will keep you safe from the chill and the lovely deep ‘v’ of the back neckline will ensure you won’t feel too warm indoors.

We are big fans of ‘Love My Dress’ and were thrilled to read Annabel’s write up of our new collection in her appraisal of White Gallery…

We haven’t entirely finalised the details for Saturday 17th May but we do know there will be some bubbly! Call us on 029 2062 4477 to arrange your appointment.

White Gallery

We are well on the way to being ready to launch our gorgeous new collection for 2015 at The White Gallery, London.
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I can’t really tell you anything about it at the moment because it is SECRET until the morning of Sunday 8th April! What I can say is we LOVE the new dresses and can’t wait to show them to you!
Please note, White Gallery is an exhibition for trade customers only.

Blue goes out and about

Come and chat to us and see a selection of our gowns at The Boutique Wedding Fayre taking place at Howell’s School, Llandaff, Cardiff on Sunday 2nd March 11am to 4pm.
Saturday 15th March The Wedding Dress Shop in Wimbledon will be showcasing our collection in their fabulous showroom. The Trunk Show is an appointment only event so be sure to contact them now to arrange yours.

You and Your Wedding Retail Awards 2014

We were delighted to have been shortlisted for the Bridal Designer Retailer category of the You and Your Wedding Retail Awards. We were in very good company. The other short listed designers were Emma Tindley Couture, Candy Anthony, Terry Fox, Suzanne Neville and Ritva Westenius. Congratulations to winner Ritva Westenius.


Beautiful Boutique

Our latest photo shoots have taken place in our newly expanded and prettily refurbished showroom. This is Drew from the 2014 collection.
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Looking back now I really don’t know how we ever managed! Our beautiful model is standing where our cutting table used to be!

Sample Sale

We will be holding a Sample Sale at our Cardiff showroom Saturday 25th January 2014. All the gowns in the sale are sample dresses which have been tried on by brides or dresses made for catwalk shows. All the gowns are clean and in good condition. For more information about the day and details of the dresses in the sale click on the Sample Sale page.

On the news stand right now...

This is our pretty new dress Sylvie as seen in the current issue of You and Your Wedding.NOV_12_RW Emily & Alex39

A Beautiful Moment!

This gorgeous shot was captured during a recent photo shoot as our beautiful model was relaxing between poses. Just beautiful!

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‘Lois’ jacket worn over the skirt of ‘Peony’. The handmade buttons are decorated with delicate glass beads and embroidery.

Runway Report

Both nerve wracking and thrilling! Here are the official White Gallery photographer images of some of our new collection for 2014 on the runway in the Designer Preview Fashion Show at White Gallery

Sample Sale July 2013

We will be holding a one day Sample Sale Saturday 20th July 2013 from 10am to 4pm.
The gowns in the Sample Sale are sample gowns from previous and the current collection. Visit the Sample Sale page for more information. Please note, if a style from the current collection is in the Sample Sale it does not mean the style is about to be discontinued. We like to keep our sample dresses as fresh as possible so sometimes we sell a current collection dress in order to replace it with a new dress of the same style.

Visit the Sample Sale Page for details of the dresses in the Sale.

White Gallery 2013

We are very excited to once again be exhibiting at the prestigious White Gallery show in London in May.

We are well underway with the new collection for 2014. Highlights include a capsule collection of interchangeable dresses, tops and belts so a bride can create her own unique look. Fabrics include luxurious zibelines and satin with exquisite embroidered tulles and lace with delicately applied sparkle. Some hemlines flaunt a shapely ankle and fabulous shoes and others fall into full trains. Silhouettes are slim and flare from the knee or hems are held wide with a froth of petticoats. Waists are nipped and flaunted with a variety of belts.

You will find us on Stand 510 and on the catwalk in the Designer Preview shows at 4pm Sunday 19th and Monday 20th May.

Please note White Gallery is an exhibition for trade customers only.

White Gallery 2012

We are pretty much ready and SOOO EXCITED….

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Designer Day Anabel Rose, Dublin

Saturday 25th February 2012 Designer Day Anabel Rose, Dublin

My flights are booked and we are all systems go for a Designer Day at Anabel Rose in Dublin. Anabel Rose is a fabulous bridal boutique in the heart of the city. The Annabel Rose gals regularly meet the designers of the gowns displayed in the boutique; we normally do this in the UK so I am really looking forward to seeing them again in their luxurious salon. I am even more excited to be meeting the lovely Irish brides who have booked appointments for the day. I understand there are limited spaces left so if you like to make an appointment for the day then contact Anabel Rose direct on 01 6110701 or email

Sample Sale Update

Today has been the first day of our Sample Sale.  All the brides who have visited us today have been fabulously organised and arrived with lists of the gowns they would like to try on ranked in order of preference and many were successful in purchasing the gown at the top of their list!  We get very attached to our sample dresses and so Sample Sale time is quite an emotional experience for us.  I am happy to report all the sample dresses purchased today are going to good homes!  Thank you gals.

Sample Dress Sale Update

Apologies that it’s a little later than promised... but details of the dresses and opening times have been uploaded to a special Sample Dress Sale page on the website.

Sample Dress Sale

We will be holding our once a year Sample Dress Sale during the last weekend in January 2012. We are doing things slightly differently this year and holding the sale for both the Saturday and Sunday. The dresses in the sale are sample dresses from current and previous collections. All are clean and in very good condition. We will be posting photographs of the dresses in the sale in a couple of days time.

Tiara Wedding Show

We are very happy to be showcasing our newest designs at the Tiara Bridal Show on Sunday 22nd January 2012 at City Hall. For further details visit the Tiara website...


We are very excited to be working with Tiara magazine in the
Face of Tiara Competition.
The winner will be pampered with a professional hair and make-up session, dressed in a gown by Blue Bridalwear and photographed by award winning photographer Mark Cleghorn.  The photographs will appear in the April 2012 edition of the magazine.

Diamante Vintage Wedding Fayre

We were at  the Diamante Vintage Wedding Fayre at the The Coal Exchange, Cardiff.  It was lovely to see so many stylish brides to be - full skirts, waists cinched with wide belts and ballet pumps.  Looking good gals!

New Collection News

In May we launched our newest collection at the prestigious White Gallery international trade show. These latest designs will be arriving at our stockists during the month of September.

The 2012 collection features the most delicate Chantilly Lace, beautiful crisp zibelines and the smoothest of silk dupions. Hems may be sweeping the floor, barely touching the knee or an elegant length in between. Silhouettes include chic 3/4 length gowns with hems held wide with a froth of petticoats; romantic full length gowns with pleated or circular skirts; and cutsie little 'A' line frocks. We also have dresses with SLEEVES!

There are more dresses - we will be photographing these at the end of this month and posting them in September.


For more click here

Creation of the latest collection

Our designer Angela Pitcher Dowdell runs through the creation of the 2012 collection for Diamante Magazine. Follow the link through to pages 6 and 7 of the online version of the magazine.
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